A Family in Fair trade
Lalitamohan Smith-Foster
Director of Marketing and Communications, J & L Coffee, Inc.
As both the Director of Marketing and Communications and a founding member of J & L Coffee, Inc. I have been on the ground floor since the beginning; when there were just five of us in a small corner of a local coffee shop hashing out how to start not just a company, but a movement. We didn't just want to do it better, we wanted to be better. And we knew fair trade was the way to do that. Since then, we have grown to a company of nearly 500, and we grow more each day. Under the leadership and direction of Mrs. Smith-Foster, our marketing department has created a brand and a image that represents who we are and who we want to be. With the continued support of our employees, stockholders, and loyal consumers, we hope to remain steadfast in our commitment to fair trade and the impact it makes on the world.
J & L Coffee, Inc.
Mission
Tell the fair trade story through community engagement and education. We are more than just a coffee retailer, we are a global family in fair trade, supporting the positive and lasting effect fair trade makes.
Income stability
Ecological and environmental sustainability
Education
Empowerment
Support fair trade, while remaining vigilant in our commitment to ethical business practices.
Work with only companies and suppliers who share our fair trade vision.
Support through giving. Donate to Fair Trade Certified here.
For Farmers, For Fair Trade
Our Instagram page is dedicated to highlighted the stories and lives of the people who fair trade is for, farmers. Fair trade allows these farmers income sustainability as well as opportunities they would otherwise go without (education, work life balance). These stories are powerful, and here at J & L Coffee, Inc. we choose to tell them as best we know how.